# Wellspring Collaboratory

> Wellspring Collaboratory is a Dallas, Texas consultancy that helps businesses and nonprofits with four practices: AI visibility, CRM strategy and optimization, research and insights, and growth marketing and audience strategy. Partners Renee Beard and Viktoria Rowe lead every engagement together.

Wellspring measures how AI assistants describe an organization, traces the sources behind those answers, and ranks what to fix. Its other practices cover CRM strategy, market and audience research, and growth marketing. Inquiries go through the contact form, which reaches both partners.

The partners' experience spans businesses in retail, restaurants (quick-service), beverage and alcohol, energy, finance and insurance, automotive, pharmaceutical, health and wellness, consumer packaged goods, and travel and tourism, plus nonprofits in children and families, education, faith-based work, human rights and justice, and international relief and development.

## Pages

- [Home](https://wellspring-collaboratory.com/): Overview of the four practices and the team.
- [Our practices](https://wellspring-collaboratory.com/services): CRM Strategy & Optimization, Research & Insights, and Growth Marketing & Audience Strategy in detail.
- [The Visibility Gap](https://wellspring-collaboratory.com/visibility-gap): Why organizations cannot see how they appear in AI answers.
- [What We Measure](https://wellspring-collaboratory.com/what-we-measure): AI readiness, answer tracking, brand narrative scorecard, source influence, and sample deliverables.
- [How an Engagement Works](https://wellspring-collaboratory.com/engagement): Steps, timing, and what clients keep.
- [Who We Are](https://wellspring-collaboratory.com/about): Partners Renee Beard (Founder, 2016) and Viktoria Rowe (Partner).
- [Contact](https://wellspring-collaboratory.com/contact): Request a scoping call.